Ended soon
In an era ruled by a millennially-fuelled desire for authenticity in all corners of life, our attraction to sportswear is too significant to be turned into a mere tool for retail. That search for authenticity has become synonymous with a much bigger development in how we approach our wardrobes. The age of athleisure defines a new time in fashion – a time of real change – where designers like Gvasalia and Abloh, and even a Savile Row trained tailor like McCartney, are empowered to create new ways of dressing outside of the boundaries of the archaic dress codes we’ve taken for granted for so long. Through those glasses, athleisure almost starts to feel like the unsung hero of fashion’s advancement. It almost deserves a nicer name.
